How to Get Copywriting Clients as a Beginner

Starting out as a copywriter can feel overwhelming especially when it comes to finding your first clients. But with the right strategies and a bit of perseverance, you can land those clients and start building your portfolio. Here are three key steps that helped me to land my copywriting clients and hopefully this can help you get started.

1. Build Your Personal Brand on Social Media

In today’s world, your online presence is your calling card. Building your personal brand on social media is a powerful way to showcase your skills and attract potential clients. Start by choosing platforms where your target clients are most active—LinkedIn, Instagram, and Twitter are popular choices for professionals and businesses.

Create a professional profile that highlights your expertise or deep passion in copywriting. Use a clear, professional profile picture, and write a bio that clearly explains who you are and what you offer. Share valuable content that resonates with your niche, and engage with others in your industry to increase your visibility. Remember, consistency is key—post regularly and stay active on the platform to keep your brand top of mind.

2. Create Content That Shows You Know Your Stuff

One of the best ways to attract clients is to prove that you know what you're doing. And you don't have to be an expert for this. If you're a beginner, you can even document your journey as a beginner copywriter, sharing what you've learned, your successes, and even your failures. This not only builds credibility but also shows potential clients that you're constantly improving and dedicated to your work.

Don’t be afraid to share your process. Break down how you approach different types of copy, explain why certain techniques work, and offer tips that others can learn from. The more you can showcase your skills and understanding of copywriting, the more attractive you’ll be to potential clients.

3. Send Outreach to Potential Clients

I can't stress this enough. While building your brand and creating content are crucial, you also need to take a more direct approach to land your first clients. Sending outreach emails or messages to potential clients is a proactive way to introduce yourself and your services. Research companies or individuals who might need your services and write them a personalized message that speaks to their needs.

In your outreach, make sure to highlight what makes you unique as a copywriter. Maybe it's your fresh perspective, your dedication to research, or your understanding of their specific industry. Keep your message concise but impactful, and don’t forget to include a strong call to action. Whether it’s setting up a call, offering a free audit, or providing a sample of your work, make it easy for them to take the next step.